In postwar Germany, Braun redefined industrial design through clarity and simplicity. Founded by Max Braun, the company became a symbol of modern living under the creative direction of Fritz Eichler and Dieter Rams, whose philosophy of “less but better” set the foundation for generations of designers.

Braun’s radios and record players turned everyday objects into design icons, merging technology with aesthetics through precision and restraint. Rams’ philosophy later became the blueprint for much of modern product design, influencing companies such as Apple and shaping the way we understand simplicity today