Service

Tailored Campaign

When you consign a notable piece, Collins builds a bespoke marketing campaign around it — not a standard listing. We tailor the photography, the narrative, the channels, and the audience to give a significant object the presentation it deserves.

A tailored campaign may include specialist media partners, targeted advertising, private previews, and direct outreach to our collector database. The goal is always the same: the right buyer, found through the right story.

1

We assess the piece

A specialist reviews significance, provenance, and market to decide whether a tailored campaign is the right approach.

2

We craft the narrative

Professional photography, editorial copy, and a presentation plan built around the story of the piece.

3

We target the right audience

Specialist media, our collector database, private previews, and targeted outreach — measured and reported back to you.

Frequently Asked Questions

It is offered for notable or high-value consignments where the extra reach justifies the investment. Our team will advise whether it suits your piece.

Bespoke photography, editorial narrative, specialist media partners, targeted advertising, email outreach to our collector database, and private previews where appropriate.

We report on reach, engagement, and qualified enquiries throughout the campaign, so you can see the response your piece is generating.